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Effective as of July 1, 2011

Your Privacy and the Security of Your Personal Information is Very Important to Us

Skinnybitchapparel.com (collectively, "Skinny Bitch Apparel"), values our customers and visitors to our Website and respect your concerns about the privacy of your personal information and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping. This Privacy Policy applies to our Website hosted in the United States, namely, www.skinnybitchapparel.com, and to our fashion marketing and sales activities. This Privacy Policy protects consumers providing information through our Websites and stores and is not designed to protect business information. By using our Websites or providing information to us at our stores, you consent to the collection and use of your personal information. In addition to reviewing our Privacy Policy, you should also read our Terms of Use for our Websites. Your use of our Websites constitutes your agreement to its terms and conditions.

WHAT INFORMATION WE COLLECT ABOUT YOU AND WHAT WE DO WITH IT

Personal Information. We collect personally identifiable data, such as names, mailing addresses, e-mail addresses, demographic information, and similar data in a variety of situations, including but not limited to the following: (i) when you register at one of our web sites in connection with the purchase of a product or (ii) when you enter personal information on one of our web sites as a condition of participating in contests, promotions, or sweepstakes offered via these web sites. Our sites may collect credit card and related financial information if you wish to purchase a product or service offered via these sites. Automatically Collected Information. Our web sites collect certain data automatically, such as your browser type, IP address, referring website address, domain name, and access times. This data is used to improve your online experience at our web sites.

We use the personal information you provide to allow you to make product purchases, to fulfill your requests, improve our products and services, to send you promotional offers related to Threadsence.com or our business partners, and to operate our business. A user may, at any time, opt out of receiving promotional offers by e-mail. We also use information collected to administer and evaluate our services and products, respond to any issues that may arise, such as difficulties in accessing certain features or navigating our sites, as well as to gauge user trends to determine what services and products are most popular with users, and to put you in contact with fulfillment partners who can provide services that we are unable to. We enable users of our website to send links by e-mail to other parties who may have interest in them. We do not retain or share any e-mail addresses of either the sender or recipient of links after they are sent, and do not share "send a friend" e-mail addresses with third parties.

HOW WE CONTROL PERSONAL INFORMATION SECURITY

We utilize industry standard Secure Socket Layer (SSL) technology to encrypt important billing information, such as your credit card data, in an effort to prevent unauthorized access to this data during transmission of your orders over the Internet. We utilize standard industry practices suitable to the degree of sensitivity of the data and information involved to maintain the security of your personal information and to avoid its unwarranted disclosure except as described in this privacy policy. Your personal information may also be protected by the password you created when you registered at one of our websites. The confidentiality of any of your passwords is yours to protect. You may change your password anytime by logging in to your account and following the instructions to edit your profile at the website where you registered. Although we do our best to assure that your information remains secure when maintained by us, security within any system or during any transmission cannot be assured. Skinnybitchapparel.com employees are made aware of its privacy policies and practices through routine training and communication. We limit access to personal information only to those Threadsence.com employees or agents with a specific need to access or view your personal information. We may store pertinent information on multiple service systems, in controlled, secure environments. However, we cannot guarantee the security of your personal information. We are not responsible for the privacy or security practices of any third party.

CHILDREN'S PRIVACY

We strive to provide ethical, family oriented websites. Some web sites or publications, however, are intended for teens 13 and older but may include features or material that may be appealing to children younger than the age of 13. Skinnybitchapparel.com is committed to protecting the privacy and safety of children who visit our Web sites. We never knowingly collect personal information online from children under the age of 13. Our Web sites may include chat rooms, bulletin boards and other features that we believe may be unsuitable for children under 13 and which are not necessarily monitored. We encourage all parents to talk to their kids about online safety and to monitor their children's use of the Internet.

CALIFORNIA PRIVACY RIGHTS

Under California Law SB 27, once per year, California residents have the right to receive information about third parties with whom we have shared information about your family and yourself and a description of the categories therein, for their marketing purposes during the previous calendar year. To process such a request, kindly send an email to info@skinnybitchapparel.com and be sure to include the phrase "California Privacy Request" in the subject line, and in the body of the email provide us with your name, address and email address.

INTERNATIONAL VISITORS AND SUBSCRIBERS LOCATED OUTSIDE THE UNITED STATES OF AMERICA

All matters, issues, and concerns relating to these sites are governed by the laws of the State of California in the United States of America. Any information or data you provide in registering or subscribing to one of our publications or registering or ordering at one of our web sites will be transferred to the United States of America. By visiting our sites and transferring data and information, you authorize this transfer, processing and use.

Our Privacy Policy Will Change Over Time

Because we continue to develop our Websites and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If you are a registered user of our Websites, we may notify you by email of material changes to our Privacy Policy using the most current email address you have provided to us. Your continued access and use of our Websites will constitute your acceptance of any changes or revisions to our Privacy Policy.

Contact Us

If you have any questions, concerns, or clever anecdotes about this Privacy Policy or our privacy practices, please e-mail us at info@skinnybitchapparel.com. Please include the URL of the Web site and/or name of the publication, blog, or other social media platform involved in your request. Requests under California Law SB 27 should be directed to info@skinnybitchapparel.com and include the information noted in Your California Privacy Rights.